Telegram has become one of the very popular messaging apps, with over 800 million monthly active users. If you want to market your business, brand, or content, telegram ads price give you a great possiblity to reach a global audience.
Unlike other platforms, Telegram’s ad method is designed to be privacy-focused, non-intrusive, and displayed only in public areas channels with over 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that appear in large public channels with a minimum of 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable hyperlink to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach numerous active users globally.
Privacy-Focused: No personal data tracking, rendering it a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, visit the Telegram Ad Platform at ads.telegram.org and sign in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select which and country in which you want your ad to look.
Create Your Ad Message
Write a brief and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a link to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public channels with 1,000+ subscribers.
You can pick specific topics relevant for a business.
Step 3: Set Your Budget & Bid Price
Telegram Ads work on a cost-per-impression (CPM) model.
The minimum budget to perform ads is €2 million ($2.1M), rendering it suitable for large businesses.
You bid per 1,000 ad impressions (higher bids recover placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will check if your ad follows the principles).
Once approved, your ad will begin appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, it is possible to still promote your business with such methods:
1. Promote in Public Channels
Collaborate with Telegram channel proprietors to post ads or sponsored messages.
Find popular Telegram channels related for your niche.
2. Use Telegram Bots for Marketing
Create automated bots to activate users, answer questions, or provide promotions.
Many businesses use Telegram bots for support and product recommendations.
3. Create Your Own Telegram Channel
Build a residential district around your small business.
Share valuable content, updates, and promotions to draw followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be a powerful strategy to reach countless users, particularly if have a big budget. However, if you’re your small business or startup, alternative advertising models like sponsored posts, bots, and organic growth can still be highly effective.